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Happy New Year! Here we are in 2024, and it’s an
important year for me. In August, I’ll note my—drum roll, please—40th
anniversary of my first day in the travel industry. (Yes, I was very young
then!) I remember seeing an engagement announcement for a woman who was
marrying a man from England, and she’d be leaving her job at Cedar Mall Travel
in Rice Lake. The next day I walked into the office and introduced myself to
Jolene Doyle, then the owner and manager. I said, “I think you should hire me.
I’d be really good at this job.” She hired me on the spot.
I
bought the agency from Jolene in 1991 and haven’t looked back. It’s been a
wonderful journey, and the best part is, it’s not over yet! Well, make that the
second-best part; the best is the wonderful people I’ve worked with during all
these years. Here we are in the Cedar Mall office in 1993:
Throughout
the decades, we’ve always been a franchisee of what is now Travel Leaders, one
of the oldest travel agency organizations in the world. It began as “Ask Mr.
Foster” when the company became North America’s first travel agency in 1888,
founded in St. Augustine, Fla., by Ward G. Foster. From his flower shop across
the street from the Ponce de Leon Hotel, he gave out train and steamship
schedules to his customers. Legend has it that the bellboys at the hotel would
direct travelers to “Ask Mr. Foster.” By his death in 1940, Foster’s network
included 75 offices around the country, “with a woman in charge of each one,”
according to his obituary. Today, Foster’s little flower-shop advisory gig has
grown into the second-largest travel agency chain in America. During Jolene’s
tenure, the name changed to Carlson Travel Network. That morphed into Carlson
Wagonlit Travel after a merger with a French company, and ultimately to the
Travel Leaders brand we have today.
In
the mid-90s our Rice Lake office needed more space, so we moved to a new office
in the Southridge Center. By the late 1990s, our partnership with Homespun
Tours helped us grow our staff, so that by Christmas of 1999, we had quite a
group:
When
Homespun “spun off” to its own office around 2010, we moved into our present location,
alongside the beautiful Red Cedar River on Rice Lake’s south side. We now serve
clients both locally and throughout the country, thanks to our online presence.
Our staff has been literally all over the world—except for Antarctica, and we’re
working on that—giving us the experience we can use to assist our clients in
fulfilling their travel dreams.
We
had a banner year in 2023, and we look forward to more adventures in ’24,
thanks to you, our valued clients. Thank you for working with us! Now, where
would you like to go next?